Agenda

Day 1    Day 2

Diet Convention is proud to sponsor the National Center for Missing & Exploited Children (NCMEC). Programs like the NCMEC helped find 15 year old Elizabeth Smart on March 12, 2003 after 9 months of being missing. Please take a moment to view the pictures below and report if you have seen them and support the NCMEC.

We expect to finalize the agenda in the coming weeks ahead. Currently we are seeking speakers for this event. Only industry experts in the diet control and weight loss business, nutritional experts, marketing and advertising experts (both traditional and online) and technology experts will be considered. Please e-Mail us if you are interested in speaking at this event.

Day 1:   Monday - February 28, 2005 Rooms C123, C124, C125 & C126 - Miami Beach Convention Center

02:00 PM to 06:00 PM      Exhibition Setup   (Sponsors and Exhibitors only)

Day 2:   Tuesday - March 1, 2005 Rooms C123, C124, C125 & C126 - Miami Beach Convention Center

09:00 AM to 05:30 PM      Registration / Exhibit Hall Opens

SEMINARS Tuesday - March 1, 2005 Rooms C220-222   09:15 AM    09:30 AM Marc Lesnick (The Conference Organizer) Opening remarks   09:30 AM   to 10:15 AM John LaRosa (President) Market Data Enterprises Keynote Address: The US Weight Loss and Diet Control Market: Results from an Industry Survey   MEDICAL WEIGHT LOSS PROGRAM TRACK Rooms C223-224 MARKETING TRACK Rooms C225-226 REGULATORY TRACK Room C219 10:30 AM to 11:15 AM Demographics of Weight Loss Customers: Trends and Observations Speaker: Cynthia Stamper Graff (CEO) Lindora 10:30 AM to 11:15 AM Diet Ad Serving: Online Advertising Case Studies for Diet and Weight Loss Products and Services Speaker: Jason Bigler (Product Director of Advertising Solutions) DoubleClick 10:30 AM to 11:15 AM Restaurant Chains and Diet Regulations Speaker: Dr. Joanne V. Lichten PhD RD (Chief Nutrition Officer) DrJo.com.com   11:15 AM to 12:00 Noon Medically Based Solutions for Weight Management Speaker: Machiel N. Kennedy 11:15 AM to 12:00 Noon To Be Announced Speaker: Alison Tanner (Cheif Strategist) eDiets.com 11:15 AM to 12:00 Noon Clinical Research and Substantiation Speaker: Douglas S. Kalman MS,RD,FACN (Director Nutrition & Applied Clinical Research) Miami Research Associates   1:00 PM to 2:00 PM Selecting Diet Platforms for Food Products Speaker: Dr. Chor-San Khoo (Vice President, Campbell’s Global Nutrition & Health, and Director of Campbell's Center for Nutrition & Wellness) Campbell's 1:00 PM to 2:00 PM Marketing using the Pay-Per-Click Search Model Speaker: Dan Ballister (Vice President of Sales) FindWhat.com 1:00 PM to 2:00 PM Diet and Weight Loss Promotions: Guidelines from the FTC Speaker: Donald G. D'Amato (Assistant Regional Director) Federal Trade Commission   2:00 PM to 3:00 PM Nutrient Delivery Vehicles for Diet Related Products Speaker: Stefan Fox (CEO) Sans Sucre 2:00 PM to 3:00 PM Using Search Engine Optimization to Promote a Weight Loss Product or Service Speaker: Kevin Lee (CEO) Did-It.com 2:00 PM to 3:00 PM Starting a Weight Loss Business: Finding Your Niche Speaker: Jennifer Lupo, Esq. (Managing Member) Lupo Law, PLLS   3:00 PM to 4:00 PM Increased Weight Loss Results and Compliance Through Mandatory Weekly Support Speaker: Debi Davis (Founder & President) Fit America MD 3:00 PM to 4:00 PM Past Present and Future Trends for Online Dieting Speaker: Dr. Amir Kishan (CEO) DietWatch.com 3:00 PM to 4:00 PM Regulatory Compliance and Lawsuits involving the Diet and Weight Loss Industry Speaker: Jonathan W. Emord (Attorney) Emord & Associates   4:00 PM to 5:30 PM Pediatric Obesity / Weight Loss and the Nursing Mother / Nutrition for Childhood & Adolescent Obesity Speakers: Michele Polfuss (Certified Pediatric Nurse Practitioner / Director) Appleton Medical Center Foundation Dr. Sander Lipman (Pediatrician) Medical Weight Loss Center Lucille Beseler (Pediatric Nutritionist) Family Nutrition Center of South Florida 4:00 PM to 5:00 PM The Online Weight Loss Audience: Identifying and Targeting Online Consumers That Are Weight Conscious Speaker: Monique Levy (Health Analyst) Jupiter Research 4:00 PM to 5:00 PM To Be Announced Speaker: To Be Announced

Day 3:   Wednesday - March 2, 2005 Rooms C123, C124, C125 & C126 - Miami Beach Convention Center

09:00 AM to 04:45 PM      Registration / Exhibit Hall Opens

SEMINARS Wednesday - March 2, 2005 Rooms C220-222   09:15 AM   to 10:00 AM Dr. Neil Hutcher (President) American Society of Bariatric Surgeons Dr. Kevin Huffman American Society of Bariatric Physicians Bariatric Surgery: State of the Industry and When it is Necessary / State of the Industry and Trends   FORMULATIONS TRACK Rooms C223-224 COMMERCIAL WEIGHT LOSS PROGRAM TRACK Rooms C225-226 RETAIL PRODUCTS TRACK Room C219 10:00 AM to 11:00 AM Soluble Fiber, Satiety and Weight Control Speaker: Gregory Stephens (Vice President, Sales and Marketing) Nurture, Inc. 10:00 AM to 11:00 AM Meal Replacements in the Managed Care Model Speaker: Bradley MacDonald (Chairman and CEO) Medifast, Inc. 10:00 AM to 11:00 AM Diet Products and Product Liability Insurance Speaker: Kathy Francis (Senior Vice President) Acordia Mountian West   11:00 AM to 12:00 Noon Current Ingredients & Formulation Strategies Speaker: Robin C. Koon (Vice President of Sales & Marketing) Best Formulations 11:00 AM to 12:00 Noon Selecting Diet Programs for Restaurant Chain Menus Speaker: Larry Doyle (Corporate Executive Chef) TGI Fridays 11:00 AM to 12:00 Noon Human Sensory Perception of Sweetness Speaker: Grant Dubois (Director Product & Ingredient Science) The Coca-Cola Company   1:00 PM to 2:00 PM Use of Online Weight Loss Programs Speaker: Dr. Jay Satz (Vice President Program & Product Development) Nutrisystem 1:00 PM to 2:00 PM Fire up Weight Loss Motivation and Make it Stick: How to Improve Success Rates, Compliance and Retention in ANY Diet Program Speaker: Linda Spangle, RN, MA (CEO) Weight Loss for Life 1:00 PM to 2:00 PM Eating to Improve Body Composition Speaker: Dr. Jose Antonio PhD FACSM CSCS (CEO) International Society of Sports Nutrition   2:00 PM to 3:00 PM To Be Announced Speaker: Lauren Brittian Healthy Gourmet 2:00 PM to 3:00 PM Hypnosis and Diets Speaker: Wendi Friesen (CEO) Wendi.com 2:00 PM to 3:00 PM To Be Announced Speaker: Martha Crist, ARNP & Shirley Eigson Nexagen / Healthy Coffee   3:00 PM to 4:00 PM Contract Manufacturing Speaker: Bob White (Executive Vice President) Nature's Products 3:00 PM to 4:00 PM To Be Announced Speaker: To Be Announced 3:00 PM to 4:00 PM To Be Announced Speaker: To Be Announced

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